Blogging can be an “empty” endeavour, we write alone and post into an echo chamber with a few views, fewer likes and zero comments. It happens to all of us ….. unless we work hard to cultivate a community where the ultimate result is collaboration. This can be reblogging someone else’s post, (as I’m doing here), sharing information, or actually collaborating in a project. Such a project collaboration has happened to me recently and in the next few days I will post about it from my own perspective demonstrating how I was helped in the publication of my new book It’s Not About The Wine. The help I needed came from Danell Nelson, my American sommelier friend living in Italy, someone with a quite unique way of writing about wine, often from an aesthetic viewpoint rather than a purely sensory viewpoint. Her blog is at Vinthropology and she has just begun a series of 3 posts describing our collaboration, so here is the first, Act 1, Brainstorming: