“Why do people follow our blog?” is a question I’ve been asking myself for some time, but I suppose there’s a parallel question “why do I write a blog?” so let’s answer that first.
Our original blog was to publicise our charity work in Nepal, Nepal Schools Aid, though when we retired from the charity work we began a travel blog that was current with our actual daily travelling, not written several days or weeks later. It’s aim was to keep our family and friends in touch with us and to engage with us when we were thousands of miles away. Then when we weren’t travelling we started to add articles on local stuff such as walks in the countryside, local history especially connected to the many churches we visited, politics mostly related to Brexit, and philosophical stuff about entering old age. Photography and food interested us too ……. and of course our hobby of wine collecting, so we wrote about that too.
What we found over two years was that our number of followers increased to around 350, not a large number compared to some of you, but a satisfying return on our efforts. But numbers of followers doesn’t equate to “engagement” as we are now realising and therefore leads to our initial question, “why do people follow our blog.”
I’ve already mentioned that we have about 350 followers, but …… we rarely get more than 20 hits per day unless we have written something political, then we get up to 100 hits plus loads and loads of spam, mostly from Russian [?] bots, but easy to deal with. We get one or two comments if we’re lucky [thank you Andrew, Darlene and Ron] and that’s it! So, despite analysing for the best days and times to post and sticking to them we only get less than 5% of followers who even read what we write! I even tried separating my political stuff into a different blog but that didn’t work either.
About a year ago we found similar stats from LinkedIn and Instagram with over 1000 followers on each but only 2% or so who engaged; we wiped out 90% from each and chose who we wanted to follow us from that day forward. Much more satisfying as the % of people engaged increased but of course the actual number remained the same.
So why do people follow and not engage in any way? Looking for ideas maybe, plagiarism, stealing your images, or maybe they just followed us as newcomers to WordPress and got bored with it, or maybe they got bored with our article topics or style? Whatever the reason I’M BLOODY FED UP OF IT, but unlike other social media accounts you can’t delete people from following you ….. which I would find immensely satisfying!

Day One Journal
So, from next week when we holiday in Malaga I’m going to START writing MORE in my personal private journal, STOP writing “travel guide stuff” on the blog, and START writing “philosophical stuff” solely for personal gratification. I might do the odd book review too, with “odd” being the operative word as you can see from my Goodreads widget on this page. Might even change the name of the blog too.
And finally……. is there anybody there ……? Do let us know you’re all still alive, or just stop following, we really won’t be offended.
Categories: Philosophy
I’m new to even having followers, and I can relate to all you’ve said. Your share from the perspective of a more experienced blogger is helpful, so thank you for doing so. I’m hoping to read soon how the new book you’re reading gives you the answers you’re looking for, oh, and, that you continue to blog! Cheers to you for questioning why blog anyhow!?!
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Thank you Shelley, your comments are always appreciated. I just cannot abide the “like like like” Brigade!
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Good Morning Brian.
You raise some interesting and frustrating issues which I have often pondered myself.
I will answer your big question first. I follow your blog because I find the content interesting and I enjoy reading the posts. It is as simple as that. I have a rule that keeps my follows down to about 30, I find this number manageable and allows me time to read them properly and make a comment if appropriate. Many more than this I find becomes a chore.
I average about two hundred page visits a day but frustrating thing is that although I regularly add content this number has remained stubbornly fixed for three years or so. A new post brings a temporary surge which accounts for about 25% of the visits. The other 75% intrigues me because none of these visits ever leave a footprint, no likes or comments and I find that curious. If I visit a blog, even by accident I generally tend to leave a calling card to say that I have been there. I have even become suspicious sometimes that the whole thing is an elaborate WP con!
I do get a lot of picture theft, especially of just one or two images that seem to feature high in Google rankings.
Likes are mostly meaningless. When I started blogging with WP you had to open a post before you could like it then they introduced the Reader and the option to like without visiting. Now some people quite clearly go through the Reader and do just that. I mean, what is the point? If you are not going to read the post then just move on, don’t just click like as though you have registered an interest. The ratio of likes to visits means absolutely nothing.
Comments are important, I find it gives genuine encouragement, I especially like comments which make a contribution. I despair at the ‘great picture’ comments.
I blog because I enjoy it, it is really just my travel diary and I shall continue until I stop enjoying it or like the Holy Grail I discover answers to my WP questions!
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Good morning Andrew, just starting my second cuppa, how about Yourself?
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Oops, hit post too soon!! Wait.
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As I was saying…. thank you for such an interesting and considered comment, worthy of a full post in its own right. Generally our views and thoughts coincide, though I have fewer hits or visits to my site than yourself. I also only follow around 20 blogs, it’s all I can genuinely engage with so I try to be true to what I want in return. My posts are a bit more diverse than travel these days, I think it’s a time of life thing, as we enter an old age stage of our lives …. more reflection, more philosophy, more angry politics (often as a response to something), and less travel description. We still travel lots, just booked a couple of weeks in Murcia for May. Like yourself I do enjoy writing, and reading, usually around 10 books per month fluctuating between crime fiction and philosophy. My style of posting may change slightly which I’m going to try from Malaga from tomorrow, not to get more followers but just for variety. I know I can count on you for honest feedback. And ….. thanks for letting me be one of your 30. Second cuppa just arrived from Champa too, lunch at daughters, then packing!
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Just on my third bag of dust!
Enjoy Malaga. I am grounded until April with lots of work at the new house. Then a weekend in Naples to look forward to!
We are going to Granada in May, we went there in 2016 but didn’t allocate enough time and saw nothing of the city as all of our two days were soaked up by the Alhambra.
Keep blogging, keep posting!
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Ta👍
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I’ve noticed that in larger blogs (i.e. ones that supposedly have pretty solid followings) you see the same 10-20 posters.
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“…mostly from Russian [?] bots, but easy to deal with. ”
I spilled my Borscht when you said that. You’ve outed me, my dear comrade. 🙂
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Still here 🙋🏼♂️ Looking forward to next weeks posts, hope you have a good week.
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I follow your blog because I find it interesting. I love the posts about travel and the local jaunts as travel and history are what I am passionate about. I read blogs where I can learn something new. Enjoy Malaga!
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Thanks Darlene. Malaga weather seems to be taking a turn for the worse next week. Probably spend more time in bodegas and tapas bars!
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I appreciated reading this today. I’m on an extended blogging break due to work, but still read a little. It’s always good to refresh and rebrand (as they say). Good luck!
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Well said. I think exactly the same. I loathe ‘the best 59 things to do in …..’ type blogs but sadly those are the ones that seem to do the best. I prefer telling a story. I love writing but don’t enjoy reading so much – I wonder if that is common? I think most bloggers skim through their reader and just like posts with nice cover pics. Sadly on the whole I think travel bloggers are a pretty shallow & selfish bunch – I like finding the exceptions and will try to pay your blog more attention in future. Wilbur.
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Thank you, I really appreciate your comment. I agree about the travel blogging and, although it’s our title/theme we try very hard to write accompanying stuff that’s philosophy or bits of uncommon history.
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